Understand your current position vs your competitors
Get the data that helps inform your decisions before diving into the doing part.
We'll lay out your options and pathways to results, budgets, processes, resources and projections. This is the stage where we can really tell you what the actual work recommendations/goals are in definitive terms.
Our research covers:
Market position and more.
Would you go into a battle, or a sport, or any other competition without knowing about the opposition and what you are up against? What they are throwing at the you? So why do it in business?
Why spend a bunch of money on marketing and advertising only to discover that your competitors are addressing something you missed? Do you know what they are actually up to, or are you acting on bias, opinion - or just plain ignoring them?
In the online world, success is very black and white. There is a points system for everything, a rank, and we can accurately help you understand your place in your industry, market and niche.
BEFORE you jump into spending money, energy and time on creating outputs, like advertising or content, we need to look at your inputs - where you are at RIGHT NOW. There are rankings for everything, and without knowing where you stand, how can you efficiently understand how to prioritize and plan real strategies for specific goals? If you want to get fit, you need to understand the inputs and work your body needs to grow into the shape you want it to. Digital business is the same.
There are a ton of options of agencies and providers now who will make something for you - websites, content, brand, design. But they aren't wizards, there are no magic balls to gaze into. Better data, better insight, better briefs are the answer to value for money outcomes.
Analyse the data, check your resources, compare this to your competitor's resources - and come up with proper approach to create the right outputs at the right time.
Understand the game, the location, the rules and the players before you spend all your money on advertising and promoting. It is the best ROI you will ever make.