Continued improvements over time
Implementation of pathways and outputs - such as new website, content, schedules, assets and everything else that has resulted from the first two stages.
We'll work systematically and cohesively in order of importance over a period of 12 months.
This builds a solid digital foundation to work on into the future, and makes sure that your business is competent in the areas that support that foundation.
Change is hard for most people. It can be challenging, confusing and confronting. Or, it can be empowering, enlightening and engaging.
There is an old saying; "If you place a frog in a boiling pot, the frog will jump out. If you put a frog in cold water and bring it to boil, it will get used to the change and stay in the pot."
We took all the problems and shortfalls we have seen over 20 years in every aspect of the traditional marketing and advertising spectrum (TV, radio, print, outdoor, sponsorship, events and trade shows) and created custom solutions for those problems in a digital world.
We specialise in passing on those solutions and processes to businesses that are ready to put their hand up and say "We want to learn and change for all this new stuff - we just don't know where to start!".
We don't do small one-off jobs or sell services you can't make proper use of without first doing the right thing and researching and developing your needs.
Whether a new or existing business, we start at the base and build up from there, so you understand what, why, when, where and how to begin the path to a digital future. If you are starting a business, stabilizing or getting ready to sell up, we can show you how to build value and ROI in your digital approach.
Consistent, small changes over time are the key to minimizing shocks to cash-flow, time or energy. Stop putting off that great leap forward you are procrastinating about, and start taking small, manageable steps now. Your staff will thank you, your customers and suppliers will thank you. And Future You will look back and thank Present You, too.
We used to work the old way. Big projects made to arbitrary deadlines that don't have anything to do with the actual processes and people required. And they never work. There were always delays, stress, changes, shortfalls.
These kinds of projects never work well because trees don't grow from the tip down. Picking an arbitrary date in a board meeting and then organizing from there down is like saying a pine tree starts at the tip. Hanging in the air magically, somehow that tiny tip is supposed to grow downwards to create a strong base to hold the tree up.
It Just. Doesn't. Work.
We have dealt with all kinds of business, large and small and we know it takes on average 18 months or more to design, build, test and modify a strong cohesive digital approach - no matter what areas you may be weaker or stronger in. It is different for every businesses skills, strengths, people, time and resources but it always comes out about the same.
You have to plant the seed, grow the tree, THEN you can harvest the fruit.
Stop fantasizing that you can pay money and buy a 'marketing box' off the shelf. Stop getting quotes from people as if you can compare them like a truck or a digger. Digital success isn't a machine, its a plant that grows to the conditions that you provide. Once healthy and established, it will provide some of the best value of any of your business endeavors.
We start at square one with data seeds and then we help your business become a better gardener, growing a digital plant that includes website, social, email, tools, up-skilling the employees who will run and support them - everything a healthy tree needs to grow strong and provide more fruit.
You can't create trees overnight - become a digital gardener.